Frequently Asked Questions
Find answers to common questions about Wardley Mapping, strategic thinking, and our platform.
How do I get started with Wardley Mapping?
Start with our Wardley Mapping 101 guide to learn the fundamentals, then practice with simple examples from your own experience. Focus on one user nee...
Is Wardley Mapping free?
Yes—Wardley Mapping is free. Simon Wardley shared his writings under Creative Commons. But the ideas themselves aren’t owned, mapping has no fixed def...
What is a Wordly map? What is a Wardly map?
These are misspellings of 'Wardley maps'. Simon Wardley doesn't have much luck with names - 'Wardley' is just the name of a village in the UK, so when...
What is Wardley Mapping?
Wardley Mapping is a strategic thinking technique that helps organizations understand their environment, identify upcoming changes, and choose the bes...
Who is Simon Wardley?
Simon Wardley is a British strategist, researcher, and the creator of Wardley Mapping. With a background in genetics, mathematics, and economics, he d...
Why are Wardley Maps so uncomfortable to create?
Wardley Maps feel uncomfortable because they force you to confront strategic truths you've been avoiding. But this discomfort is actually your competi...
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