What is a Wordly map? What is a Wardly map?

These are common misspellings of "Wardley map" - the strategic mapping framework created by Simon Wardley.

The Naming Challenge

Simon Wardley doesn't have much luck with names. "Wardley" is simply the name of a village in the UK, which creates some interesting search challenges:

• When you search for "wardley map" online, you might get literal maps of Wardley village instead of the strategic mapping framework
• This has led to various misspellings like "wordly map" and "wardly map" as people try to find the right term
• The framework is properly called Wardley Mapping or Wardley Maps

What You're Actually Looking For

If you're searching for "wordly map" or "wardly map," you're likely looking for:

• Wardley Mapping - The strategic thinking technique
• Wardley Maps - The visual representations of value chains and evolution
• Simon Wardley's mapping framework - The methodology for situational awareness

The Real Thing

Wardley Mapping is a strategic thinking technique that helps organizations understand their environment by plotting components of a value chain against an evolution axis, from "genesis" (new and uncertain) to "commodity" (well-established and standardized).

So next time you're searching, remember: it's Wardley (like the village), not "wordly" or "wardly"!