Coevolution of Practice
A strategic pattern describing how practices evolve alongside changing characteristics of underlying components, requiring new methods as technology shifts.
Strategy
All Terms
Essential concepts and terminology for understanding Wardley Mapping
Doctrine
A set of 40 universal principles for strategic success, focusing on situational awareness, user needs, and adaptability in dynamic environments.
Strategy
Evolution Stages
The four stages that all components go through: Genesis, Custom Built, Product, and Commodity.
Core Concepts
Gameplay
A catalog of repeatable competitive plays identified through mapping. Apply combinations to remove friction, evolve components, and gain advantage.
Strategy
ILC Model
Innovate-Leverage-Commoditize model - a sensing mechanism that enables businesses to identify new opportunities by monitoring successful customers.
Strategy
Inertia
Learn how to deal with organizational resistance to change. It stops companies from adapting when they need to most.
Strategy
Notation
The visual symbols and conventions used in Wardley Mapping to represent components, dependencies, and evolution stages.
Core Concepts
Purpose
The moral imperative that inspires others to follow. It provides meaning and direction, evolving from strategic choices rather than being a fixed, timeless essence.
Strategy
Strategy Loop
A mental framework that integrates Sun Tzu's five factors, John Boyd's OODA loop, and two types of 'why' for strategic thinking and leadership.
Strategy
Value Chain
The sequence of activities that create value for your customers, from raw materials to final delivery.
Core Concepts