Glossary

Key terms and concepts in Wardley Mapping

All Terms

Essential concepts and terminology for understanding Wardley Mapping

Coevolution of Practice

A strategic pattern describing how practices evolve alongside the changing characteristics of underlying components, requiring new methods as technology and context shift.

Strategy

Doctrine

A set of 40 universal principles for strategic success, focusing on situational awareness, user needs, and adaptability in dynamic environments.

Strategy

Evolution Stages

The four stages that all components go through: Genesis, Custom Built, Product, and Commodity.

Core Concepts

Gameplay

A catalog of repeatable competitive plays identified through mapping; apply combinations of plays to your specific landscape to remove friction, evolve components, and gain advantage.

Strategy

ILC Model

Innovate-Leverage-Commoditize model - a sensing mechanism that enables businesses to identify new opportunities by monitoring successful customers and copying their solutions.

Strategy

Notation

The visual symbols and conventions used in Wardley Mapping to represent components, dependencies, and evolution stages.

Core Concepts

Value Chain

The sequence of activities that create value for your customers, from raw materials to final delivery.

Core Concepts

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