Who runs wardleymaps.com?

I'm Chris Daniel, and I've been running this site since 2013.

How It Started

Back in 2013, Wardley Mapping was a niche topic. I'd been using it since 2012 and saw something genuinely powerful — a strategic thinking tool with real potential to grow. I registered wardleymaps.com and started building educational resources around it.

Over the years, I've applied Wardley Mapping with over 50 organizations, consulted on strategy across industries, and developed my own takes on how to teach and practice mapping effectively. This site reflects that experience.

What This Site Is

A practitioner's guide to Wardley Mapping. The content here includes original guides, case studies, commentaries, courses, and templates — drawn from my own experience applying mapping with real organizations.

Some of the content adapts Simon Wardley's original writings, which he published under the Creative Commons Attribution Share Alike license (CC BY-SA 4.0). That license gives anyone the right to use, adapt, and build on the material — including commercially — as long as they provide proper attribution and share under the same terms. This site does exactly that.

"Isn't this someone else's work?"

Simon Wardley created Wardley Mapping and published his writings under CC BY-SA 4.0. That's a deliberate licensing choice — it means anyone can build on the work without asking for permission. The license is the permission.

I attribute Simon as the creator of the methodology and link to his original work, as the license requires. Beyond that, a significant portion of this site is my own original content based on years of hands-on practice.

If you're uncomfortable with someone building a business on openly licensed material, consider that this is exactly what CC-BY-SA is designed to enable. Wikipedia runs on the same license. So does a large portion of the open-source ecosystem. Open licensing works because people build on each other's work.

Looking for Simon Wardley's Site?

Simon's own site is at swardleymaps.com.

Want to Talk?

If you have questions or want to discuss how Wardley Mapping can help your organization, you can schedule a discovery session.