Simon's Introduction: Foundational Video Series

Start your Wardley Mapping journey with Simon Wardley's foundational video series. These four videos provide the essential building blocks for understanding and applying Wardley Mapping in your strategic thinking.

Video 1: Introduction to Wardley Mapping

Simon Wardley introduces the fundamental concepts of Wardley Mapping and why it matters for strategic thinking.

Video 2: Understanding Value Chains

Learn how to identify and map value chains in your business or industry context.

Video 3: Evolution and Strategy

Discover how understanding evolution stages helps inform strategic decisions and competitive positioning.

Video 4: Practical Applications

See real-world examples of how Wardley Mapping is applied in business and technology strategy.

What You'll Learn

After watching these videos, you'll have a solid foundation in:

• Core Concepts: Understanding what Wardley Mapping is and why it's valuable
• Value Chain Analysis: How to identify and map value chains in any context
• Evolution Theory: How components evolve and what this means for strategy
• Practical Application: Real-world examples of Wardley Mapping in action

Next Steps

Once you've completed Simon's introduction series, explore our other guides to dive deeper into specific aspects of Wardley Mapping:

• Wardley Mapping 101 - The complete beginner's guide
• Glossary - Key terms and concepts
• Book Passages - Insights from Simon's original work

About Simon Wardley

Simon Wardley is the creator of Wardley Mapping and a leading expert in strategic thinking and technology evolution. His work has influenced how organizations approach strategy, innovation, and competitive positioning across industries worldwide.