Evolution: a simple explanation
Evolution describes our collective learning journey, from being excited by novelty to becoming bored by ubiquity.
Think of any invention - fire, electricity or the Internet.
They were once a huge thing. They sparked humanity's imagination.
But today, they generate little excitement.
The "potential" value has been harnessed; we know what to expect. These things have become predictable and our minds are occupied with more thrilling innovations to contemplate.
The concept of Evolution has four phases which we use to share our assumptions and expedite knowledge exchange::
Genesis - things in this phase possess significant potential but lack practical use today. They are highly experimental, even theoretical, such as space travel or teleportation.
Custom-build - some individuals can create solutions that work, but there is limited predictability, leading to highly diverse solutions.
Product - a solution has a name and a description, and it generally performs as expected.
Commodity - something is so mundane that you prefer not to contemplate it. Think of electricity.
How to use Evolution?
It is a good start to use the concept of Evolution to calibrate your focus.
Commodity things have their potential already explored. It is very difficult to make them significantly better - because it is a numbers game - large scale requires a big investment. Usually, it is far better to adopt existing solutions instead of sticking to custom ones.
Things which are in the custom-built space have some potential value that can be explored - and there is some real value that can be found there.
Building your unique value while using standardised components it the way to go.