I just believe that the "Orient" phase is different. It is all about understanding what was measured/observed and blending it into our own knowledge, assumptions, beliefs and hidden biases. It is also about removing unimportant bits.
The simples tool to start with are Concept Maps. A simple visualisation tool that lets you put your knowledge down and let others to comment on it.In that way, in a relatively short time, you can establish who knows what, and where are some inconsistencies. Which is generally a step in the right direction.
With maps, running a company is exactly like riding a bike - easy once you get it.