1. Board members are successful people...
What was good for yesterday, may not be good for today, and will be a disaster tomorrow. Success is a bad advisor.
2. No upper manager will accept income decline. EVER.
Yet, what is opened, must be closed. And if the core niche closes, one has two choices:
- research and investments - this is the part where you take profit and spend it to find new business opportunities. Of course, the shareholders value gets lower, and if no new niche is found, a terrible 'business-killers' label sticks to entire management.
- slow decline - where upper managers change very fast, and each of them says that thanks to him decline was slower. See, there is no 'business-killer' label here, just 'heroes who fought till the end'.
3. It is easier to find a company that does the hot thing
By the way - this was one of the most difficult articles I ever wrote, because it outlines a successful strategy for job hopping and let's you get away with it. On the other hand - you'll become a parasite. You decide whether to follow that route.